When it comes to promoting your event, social media can go a long way… sorta. Social media won’t help you get attendees to your first event, but it will help you get more attendees to your next event, so it’s worth some investment.

Social media can improve promotion in two ways:

  1. Local social media promotes what your attendees do, which helps attract friends.
  2. Global social media helps attendees feel part of a bigger movement.

Certain social media platforms are better suited to one task or the other.: